
Bobby Kerr founded Insomnia coffee chain in 1997, and in 2002 the company acquired the Bendini & Shaw sandwich chain to provide a complementary sandwich and food product to its premium coffee.
A further acquisition, the Perk chain of coffee shops, took place in October 2005. The company now has 42 outlets, and included in this are partnerships with Spar, Meadows & Byrne and Gardenworks.
In December 2007, the Penninn Group purchased a 51 per cent majority stake in the privately-owned coffee company valuing the business at €16 million. Bobby appeared as a Dragon on the RTÉ series of Dragon's Den where he personally made three investments over the series.