Who's Involved »Entrepreneurs and Mentors »Fiona Looney

Fiona Looney established Mercury Direct Limited in 2005, with the launch of Ireland's first 'men's grooming' website, 4Men.ie.

This award-winning site is Ireland's largest store for men's shaving products. Mercury Direct has since launched Ireland's first ever supermarket comparison website SmartShopper.ie which helps Irish shoppers find the cheapest supermarket as well as the best prices and special offers in the Republic and Northern Ireland.